Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. FIR Network). Arik Hanson).

Survey 130

Survey Communications Measurement Internal 130

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. What are the opportunities that social media brings to the table for the healthcare industry?

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

PRSay

OCTOBER 22, 2021

It was new territory, not only for comms but across our entire industry.”. Even as Delta’s communications people adapted to rapidly changing information, they also had to determine which of their existing messages no longer applied and would have to come down. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Doctor Spin

JUNE 29, 2022

Having worked in the PR industry for many years, I know how inflammatory such a statement might be. Many PR professionals and academics dream of a future where our industry can showcase our worth by demonstrating concrete ROI results. ROI and PR are like oil and water — they don’t mix well. Table of Contents. I accept that.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. This is the time for communications professionals to step up and take control. You manage the crisis and you manage it well. You manage the crisis and you manage it well. Here are four tips that will help manage the crisis: 1.

Crisis 89

Crisis Internal International Conference 89

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Media monitoring is an excellent tool for PR professionals looking to stay on top of the news for their company and industry. Social listening is also vital in crisis management situations.

Media 60

Media Software Crisis Analytics 60

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — No silver bullet.

Measurement 40

Measurement Financial Internal International 40

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. The PR industry is vast with experts that come in all sizes and shapes. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. They are actively trying to stay connected with the industry and making an impact in the classroom. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement.

Social Media 56

Social Media Conference Travel Internal 56

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. Will you hold an external or internal press conference? PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. It can be hard to recognise a crisis at first. Access the risk.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. It’s widely accepted that a proactive approach to reducing harm is more effective than a reactionary approach when dealing with a crisis. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Sizing up or prioritizing responses in crisis communications.

SEO 65

SEO Tools Engineering Web 65

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. At the world’s leading content marketing conference, Content Marketing World, you can learn and network with the best and the brightest in the content marketing industry. Public Relations Society of America (PRSA) International Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). Lindy: Open communities already exist around every organization – we just need to find them and start building relationships. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Prohibition

MAY 15, 2020

COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Doctor Spin

MAY 21, 2023

They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. Internal communications. Crisis communications. Industry PR (B2B). Lack of clear communication. A PR agency brings an outside perspective to your business. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 107

Brand Branding Reputation Corporate 107

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. Marketing measurement statistics. 12) Emotion in crisis communications works. Marketing Measurement Statistics. Many of the posts published here are heavily weighted with surveys and reports. PR and media relations statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Do what makes the most sense for your brand. #6. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48