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6 Tips to Become a Pinterest PR Pro

Cision

Pinterest has evolved a lot in the past few weeks. Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leverage location.

Pinterest 120
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon. PR tech mentions Video makers.

Analysis 151
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Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #2: Pinterest. Why Pinterest?

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Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

Hootsuite Hootsuite changed the way marketers manage multiple social media accounts. The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces.

Tools 78
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market. Impeccable.

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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.