The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

PR in High Definition

MARCH 21, 2018

workshop this month about the power of storytelling for brands. Read how other people tell their stories, whether that’s through poetry, novels, journalism or film. CREATIVITY counts – An interesting story is also a creative one. Because it’s what we do, I was invited to speak at a General Assemb.ly

Storytelling 48

Storytelling Film Creativity Journalism 48

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. It's moments like these that make teaching fun. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Ishmael's Corner

MAY 5, 2015

We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept.

Storytelling 60

Storytelling SEO Agency Leadership 60

Beyond PR

AUGUST 31, 2016

With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. ” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. These four September days are for you—the product manager, the creative marketer, the start-up founder. Programming includes interactive workshops, session tracks ranging from artificial intelligence to space, networking and more. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. A speed round of PR creativity! One example?

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. Thanks so much for stopping by WUL! These fine folk did: Jan.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! This is a topic that is near and dear to my heart, though. Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there! Regardless, thanks for visiting!

Conference 66

Conference Measurement Tourism Twitter 66

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. It was workshops or participation in PR forums. In terms of creativity, it is not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. These fine folk did: Jan.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Thanks so much for stopping by WUL! These fine folk did: Jan.

Social Media 73

Social Media Twitter Facebook Measurement 73

Stephen Waddington

NOVEMBER 3, 2020

It helps spark the creativity and switches my mind on and off. I’ve had some garden and workshop projects that kept me going during the first lockdown.” Journaling, which I started on 23 March also works for me.” Alan Morrison Routine and work life boundaries “Within my routine, I do one thing every day that’s non-routine.

Exercises 109

Exercises Groups Community Writing 109

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Today, their suite of resources (i.e. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 80

Measurement Publicity Analysis Tools 80

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.

Film 70

Film Measurement Leadership Twitter 70