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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P. AdExchanger Industry Preview.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Yet some companies fall into the trap of just talking about themselves.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. 18% of reporters say they get their news from Twitter – that’s about one in five.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Below are a few of the statistics that stood out to me in reviewing the report.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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