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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. You can also get creative with “new.”

Publicity 331
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Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227
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How to Care for Your Key Customer: The Journalist

Onclusive

If you own a local clothing store, listen to your customers: What do they want more of? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. They write and want their work to make an impression on people.

How To 150
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Many local chapters have working groups for new and young professionals.

Industry 316
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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. In this case, we add, and watch certain films.

Film 136
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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. Marie Claire Creative Director & Project Runway Judge. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine.

Twitter 120