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After lockdown: the creative agency market

Stephen Waddington

The solution is an old fashioned one. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% in any quarter. There is no magic. I wish I had a golden bullet or an elixir.

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Five Keys to a Successful Working Relationship With Your Creative Counterparts

Deirdre Breakenridge

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0

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5WPR Recognized as one of the Game Changers in New York’s PR Industry by Clutch

5W PR

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

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PR Tips and Hacks for a Small Business

The Proactive Report

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. Get creative and get smart. The media is a target audience.

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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Fashion and design Fashion meets personal protection equipment (PPE). Track and trace apps will continue to fuel this debate. The latter is a huge opportunity.

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