PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

OCTOBER 15, 2023

And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. After that meeting, I gave him an invitation to come back to Bulgaria with the condition that he hand over the business ethics standard to 6 companies. Because I wanted to give a gift to Prince Charles.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Common examples include (web producer, webmaster, digital producer, digital reporter, multimedia reporter, etc.)

Digital PR 62

Digital PR Report How To Pitching 62

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 3 Shift to social. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Chrome currently fields more than half of all global web traffic. What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

OCTOBER 14, 2015

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Image: Spencer E Holtaway ( Creative Commons ).

Journalism 120

Journalism Trends Local Print 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

FEBRUARY 5, 2015

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. Wire vendors such as Businesswire and PR Newswire don’t publish data about press release volumes but anecdotal evidence suggest that more press releases than ever are being pushed out onto the web. Your organisation’s story needs to be framed around a strong news angle.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164