NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Follow Bryan on Twitter: @bryanpedersen. And I think also just from the clients, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 41

Publicity Storytelling Study Journalism 41

Karen Freberg

SEPTEMBER 1, 2017

They have created a lot of great creative assets that are published immediately. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports). Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 40

Publicity Storytelling Study Journalism 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The creative elements that you mentioned, and that’s our world. And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American.

Brand 78

Brand Branding Marketing Data 78

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

Energy 53

Energy Measurement Internal International 53

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52