Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. PR Resource: Public Relations 101 Spin Academy | Online PR Courses Doctor Spin’s PR School: Public Relations 101 Public Relations Meaning (What Is PR?)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. Develop effective PR plans using appropriate strategies and tactics. Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Measurement by outcome — the bread and butter of PR. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Innovation. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want.

Brand 54

Brand Branding Trends Social Media 54

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. I think like Google analytics for it, it’s definitely, it’s challenging. What have you seen lately?

Internal 62

Internal International Insurance Insurance 62

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

Training 100

Training Film Infographics Examples 100

The Hoffman Agency

SEPTEMBER 7, 2020

Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team. Through a perfect balance of audience definition, technical targeting, landing page selection and ad craftsmanship, we focus and optimize advertising budget for the largest impact on the “right” people.

Advertising 36

Advertising Advertising B2B Facebook 36

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100