Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors.

Publicity 85

Publicity Training Technology Data 85

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. A Tech PR agency can help you do this.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

FEBRUARY 16, 2016

Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. This could be a simple re-marketing message to get a dormant user back into a branded app, or a notification letting a user know of a timely thing they may be interested (such as a sale or live event).

Mobile 60

Mobile Examples Brand Branding 60