Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. What would you do differently; what suggestions would you make?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60