Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

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Cision

MAY 9, 2016

The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating. By analyzing social media response, they were able to change messaging where needed in order to meet the needs of their target audience. You should, however, invest in some self-education.

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Stephen Waddington

DECEMBER 11, 2019

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. It has contributed to research projects, and developed thought leadership content.

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Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus.

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Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors. Follow him on Twitter @cglynch.

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Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

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