Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 9, 2016

While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. They let data inform their campaign strategy, which ultimately led to winning the election.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Meet Shannon. Data-Driven PR communications marketing math Research statistics'

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Data is money.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets.

Case Study 92

Case Study Crisis Study Strategy 92