Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Lead Sources Vary by Business and Industry.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

FEBRUARY 11, 2013

Of course, it’s not necessarily full from open to close, there aren’t always 10 technicians there, and it offers more than just mani-pedis. But instead of trying to estimate the cost of other services, etc., Have you seen businesses use hooks in creative ways to generate goodwill for themselves? Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

PR 20/20

MAY 23, 2017

even a free marketing course). Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.).

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40

Prohibition

JANUARY 7, 2022

Even the most financially stable businesses will sometimes find themselves in financial crisis. Although such crisis situations should be avoided at all costs, it’s important to identify what type of crisis you are facing, as that may dictate the appropriate course of action. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

Communications 40

Communications Pitching Writing Social Media 40