Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service.

B2B 52

B2B Strategy eBook Small Business 52

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Lead Sources Vary by Business and Industry.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

FEBRUARY 11, 2013

Of course, it’s not necessarily full from open to close, there aren’t always 10 technicians there, and it offers more than just mani-pedis. But instead of trying to estimate the cost of other services, etc., Have you seen businesses use hooks in creative ways to generate goodwill for themselves? Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76