Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. However, reputation management is more than a CEO responsibility. But content variety remains.”.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PR in High Definition

MARCH 27, 2024

And, of course, the importance of language came up – if an organisation develops a shared language of risk management, it can be incredibly beneficial. Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan.

Crisis 71

Crisis Internal International Crisis Communications 71

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family.

Tools 170

Tools Government Crisis Public Affairs 170

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications.

Agency 62

Agency Communications Crisis Communications Crisis 62

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. Where’s your crisis PR readiness? All brands need to start here, of course. But more importantly, a crisis plan is only as good as its leader.

Crisis 199

Crisis Twitter Course Viral 199

The Stalwart Blog

DECEMBER 16, 2020

So plan on operating in somewhat of what I would certainly call a Crisis Communication mode throughout 2021. That also applies to monitoring your online reputation and managing reviews. You may also want to consider developing some crisis scenarios and train to them over the course of 2021.

Crisis 78

Crisis Crisis Communications Reputation Training 78

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. That book and his teaching a course on public relations at New York University were firsts. Lee served many highly recognizable clients, the most well-known being John D.

Publicity 103

Publicity Training Crisis Communications Reputation 103

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Reputation Specialist Michael Toebe

OCTOBER 8, 2021

Destroying your own reputation needlessly is easy.” Couric has in essence lit sticks of dynamite yet doesn’t realize she’s still holding them tightly in her hand when it comes to her reputation and future well-being. The publisher, of course, thinks it will be great fun for readers.

Crisis Management 52

Crisis Management Crisis Reputation Crisis Communications 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. From your perspective, what has changed the most about PR over the course of your career? . 3) You’ve worked both on the agency and the client side in PR.

Brand 107

Brand Branding Reputation Corporate 107

Landis PR

JANUARY 22, 2024

The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” The story of communication as an underrated support function is tired and uninspiring. Communication and marketing are not just support functions. And that made me yawn, too!

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Reputation Specialist Michael Toebe

OCTOBER 25, 2021

When an enemy who is psychologically unhinged doesn’t want to control impulses of violent behavior, they put you in the crosshairs of an attack, with the mission to blow up your name, reputation and life. Of course, that is absolutely far easier said than done. One man has continued to experience this nightmare existence.

Publicity 59

Publicity Reputation Crisis Management Crisis 59

Deirdre Breakenridge

SEPTEMBER 6, 2016

These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. She is actively involved in research in public relations, reputation management, social media and crisis communications. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Cision

JUNE 15, 2017

While PR was traditionally earned, owned and paid media have helped bring brand messaging consistency and each has their unique role in executing the communications strategy. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Melissa Agnes

JULY 17, 2014

The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. The irony is that I teach another course called Leveraging Social Media for Public Relations !

Social Media 252

Social Media Crisis Media Viral 252

Reputation Us

SEPTEMBER 7, 2016

.” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Credit Union Crisis Planning Essential. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Need help developing a crisis plan for your company?

Crisis 52

Crisis Brand Branding Crisis Communications 52

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Rowling who voiced opinions that many deemed as anti-transgender.

Trends 71

Trends Reputation Course Media Relations 71

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. The immediacy and expansive reach of social media makes it a powerful tool for any crisis situation. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Stuart Bruce

FEBRUARY 12, 2016

I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. I’ll be speaking about the topical topic of issues and crisis communications, which given the current climate and number of attacks on charities is a vital topic.

Conference 60

Conference Government Reputation Internal 60

PR in High Definition

SEPTEMBER 30, 2022

Of course, communicating with customers or external stakeholders is only one side of the coin. Internal communications during an economic downturn are also crucial. Brands and reputations don’t stop in an economic downturn. Staff must be made to feel safe and valued in their roles.

Communications 62

Communications Internal International Energy 62

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Here we look at a few reasons why we love what we do. There’s never a dull moment . via GIPHY. via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They send for your review as a matter of course draft or final copy that has errors in grammar, punctuation and/or spelling. However – and sadly -many do.).

Agency 124

Agency Measurement Reputation Skype 124

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism. Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. Never wrestle a pig.

SEO 227

SEO Privacy Crisis Crisis Management 227

Engage PR

SEPTEMBER 29, 2022

From a reputation management point of view, he did not stray from his stance or try to appease his knockers. Coolness in a crisis and believing in the right story, built over time, are key components when it comes to protecting your reputation. His performance was, in my opinion, simply wonderful. Keep on keeping on.

Crisis 60

Crisis Reputation Course Groups 60

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 6.

Employee 135

Employee Software Survey Tools 135

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71