6 Ways To Use PR To Build Brand Marketing
ImPRessions - Crenshaw Communications
MAY 22, 2017
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.
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