PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 158

Government Report Survey Media 158

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Here are three takeaways from their panel: 1.

Ethics 127

Ethics Internal International Employee 127

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. We stress ethics and transparency. In our 2020 report, 85 percent of journalists surveyed said they had an ethical responsibility to vet and identify misleading information.

Journalism 157

Journalism Survey Ethics Report 157

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. For a more comprehensive view, consider conducting surveys or focus groups to understand public perception and recall of the stunt.

How To 78

How To Ethics Measurement Creativity 78

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. Gulati surveys successful companies that have a purpose-driven culture—Etsy, Panera Bread, and Warby Parker among them—as well as businesses that have seen setbacks because they don’t. The company’s leadership must earn this trust daily.

Reputation 78

Reputation Ethics Mobile Corporate 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 6, 2018

The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. This year the survey was conducted in 28 countries and obtained 1,150 respondents per country. You can be an ethical and persuasive PR pro or marketer without selling your soul.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 99

Interviews Publicity Technology Social Media 99

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. 6) You don’t have the right players involved.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. So 6 Bulgarian companies got their business ethics standard.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

Bob Pickard, CEO of Signal Leadership Communications, makes the case for the new president as a gifted public relations person. The made me remember a small but damaging survey of corporate communicators in which the majority admitted that they had lied to the media as part of their job. And those shoes are pretty uncomfortable.

Publicity 120

Publicity Survey Interviews Sports 120

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum. It’s about hypervisibility.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? In the past year Facebook has proven unfit to regulate itself. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 91

Social Media Marketing Media Creativity 91

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). You can find her portfolio here: [link]. Michael Johnson.

Groups 60

Groups Internal International Conference 60