Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Tips for pitching international reporters by Business Wire. Internal comms tips. Using AI to shop coverage of surveys. Content picks. Media relations.

Technology 93

Technology Software Survey Internal 93

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Corporate activism. See this post for more on CEOs embracing corporate activism. Executive content.

Company 174

Company Conference Corporate Leadership 174

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. Opportunities for client interaction. .

Skype 147

Skype Agency Meeting Software 147

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 59

Communications Software Internal International 59

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools. Catch up time in AI. Top publishers they’ve written for (linked).

Company 150

Company Tools Technology Software 150

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What are some examples of technology vendors developing public relations software? Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Take Chris Forhan for example.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. b) Is Your Press Release Pitch Guilty of Information Overload? If you enjoyed this post, you might also like: How Big is the Market for PR Software? Here we go…. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Briefing: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central. All-in-one PR software startups. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. They’ll know their costs for media monitoring upfront and can put that in their pitch. Workspaces. PR tech assessment. but it’s not new.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 135

Employee Software Survey Tools 135

Tribe Builder Media

FEBRUARY 11, 2019

Usually, it’s simply a matter of resources – unscalable relationships, software, tracking, bandwidth. Producing high-quality, effective pitches is extremely time-consuming and difficult for a single in-house PR manager to handle. Just for the pitches. Few businesses have that kind of time to spare. Relationships.

Internal 40

Internal International Agency Pitching 40

Sword and the Script

OCTOBER 1, 2019

Agility PR Solutions launched “their reimagined media monitoring software” this month. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching.

Pitching 61

Pitching Analysis Report Video 61

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Deliver value, not sales pitches. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 168

Marketing Employee Content Marketing Training 168