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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Educate the market and modify perceptions. Coach and prepare corporate spokespeople.

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What You Can Do With a Public Relations Degree

5W PR

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

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Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197