Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stuart Bruce

OCTOBER 3, 2015

The photo is actually three years old and is a fight between a far-right German political party and Muslim groups. It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Cision

FEBRUARY 22, 2016

But Langer introduced an interesting twist: another group said that they would like to skip the line because they had to make copies (which presumably everyone was there to do). Don’t Write Like a (Corporate) Robot. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral.

Writing 144

Writing Study Viral Consumer 144

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Prohibition

NOVEMBER 9, 2021

Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Will you send out written statements or release video footage? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. Reporting – for a larger group – works the same way. You can even view video captured from TVEyes right in the report. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. Workspaces.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Indeed, my own predictions are at the very bottom. For this, I apologize.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. This includes building relationships with key stakeholders and documenting the roles each group will play in a crisis or disaster. Apologia Theory.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. ” – Nikki Harmon, Hot Wheels/Mattel. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. ” – Nikki Harmon, Hot Wheels/Mattel. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. That engagement sparked discussion for a bigger video budget.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. million views for the “Shake It Off” video. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Of course, writing something compelling and posting it on LinkedIn doesn’t guarantee it will get viral legs, but that’s where professional communications comes into play. Part of the beauty of the Internet is that it democratized marketing.

Storytelling 81

Storytelling Marketing Viral Energy 81

Prohibition

NOVEMBER 12, 2018

What place, if any, do corporations have in political discourse? Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand. Should businesses comment on politics? .

Analysis 54

Analysis Viral Advertising Advertising 54

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. So I want to leave you with a video that I recently came across.

Crisis Management 100

Crisis Management Crisis Viral Community 100

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. Two years ago, I would’ve never expected to be sitting with a group of friends or colleagues saying, “So what flu vaccine did you get?” That’s a new world. ” Right?

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

But the Trump campaign insisted it was “locker room talk” and responded with help from a team of surrogates and a (perfunctory and defensive) video apology by Trump. In a second wave of most likely devised by Steve Bannon, it counterattacked by dredging up Bill Clinton’s sexual history. We all know how the story ended.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202