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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 177
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Unlocking the strategic potential of internal communications

Wadds Inc.

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Disability encompasses a wide range of variations far beyond mobility impairment. That disparity needs to change!

Brand 89
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Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Employees need to understand what is happening—and what it means to them.

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What Kind of Client Are You?

Bianchi Biz Blog

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. More efficient. More reliable.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any.

Agency 109
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State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile.