Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.
Waxing UnLyrical
DECEMBER 11, 2013
It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.
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Presspage
APRIL 9, 2018
During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.
Rock the Status Quo
AUGUST 11, 2014
Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? The larger the company, the bigger the expectations journalists will have of their digital newsroom. Digital PR' And when they need a well-packaged story? 88050167 / gettyimages.com What Do Journalists Want? by CarrieMorgan.
Landis PR
JULY 10, 2023
Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. There are many tools available to help research whether something is true or not. First, consider the source of the information.
The Proactive Report
JUNE 20, 2015
In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. Get my Digital PR Tips Newsletter. How do Journalists use Twitter? Follow me on Twitter.
Doctor Spin
FEBRUARY 14, 2024
In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues.
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