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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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Purpose Driven Branding

5W PR

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Another 83% said they see financial performance improvement in purpose-driven companies. What Does Change Look Like?

Brand 88
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Will P&O Ferries get cancelled? 

Mark My Words

So, in pursuit of cost cuts and long-term financial salvation, they deemed the short-term outrage worth the bad PR. And so it will prove. In the corporate world, just as in the political, rhetoric and righteous outrage isn’t enough to make dominant brands behave.

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Cultures of Corruption

Mindful Marketing

What made EY’s, and KPMG’s, infractions all-the-more incredible is that they involved the firms’ auditing personnel—the very people who are supposed to ensure that the financial statements of the organizations they audit are accurate and truthful, i.e., that they aren’t cheating!

Ethics 89
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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity.

Brand 231
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Without a core of innovation, the bitcoin story would be just another fad. The stock price bounced back in short order.

Airlines 180