Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. PR can be a stressful occupation. billion in 2019.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Many corporate CEOs would love to give a TED talk, as you have – what advice do you have for aspiring TedX speakers? Source: Space Ref ).

Interviews 54

Interviews Financial Social Media Crisis 54

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. If you’re selling financial advice to Boomers, for example, Instagram should be low on your list of priorities. The line between UGC and branded content has gotten blurry.

YouTube 111

YouTube Instagram Ethics Film 111