The Hoffman Agency

OCTOBER 25, 2019

In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. What does this mean for public relations and corporate communications professionals? In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Brand Branding 94

Waxing UnLyrical

MAY 3, 2018

And knowing how what you make impacts peoples’ lives is the core of defining your corporate responsibility – knowing how people who use your goods or services benefit from your products and maximizing that positive impact, while reducing the costs (including environmental) of producing and delivering those goods or services.

Communications 68

Communications Healthcare Enterprise Leadership 68

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 92

Publicity Media Advertising Advertising 92

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Some of our best clients are inbound marketing champions within an enterprise. So how do we get there?

Enterprise 46

Enterprise Agency Creativity Print 46

wiredPRworks

AUGUST 2, 2016

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise. The Digital Transformation of the Modern Corporation.

Leadership 40

Leadership Survey Enterprise Conference 40

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others.

Strategy 52

Strategy Interviews Pitching Energy 52

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. If Hyundai Staged Some of the Spot, So What?

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas. She has also worked in the not-for-profit sector.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas. She has also worked in the not-for-profit sector.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. style vs substance.

Ethics 52

Ethics Communications Print Television 52