Critical Mention
FEBRUARY 25, 2022
Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.
Critical Mention
JULY 31, 2019
Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Jack Feinberg is a marketing intern for Critical Mention. During his leisure time, he enjoys watching sports, going to the beach, and spending time with friends and family.
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Cision
APRIL 6, 2016
With so much content saturating the marketplace, how can brands stand out? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. It’s important, however, to ensure that employee content is aligned to the overall brand narrative.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. Content will be automated. We have mixed feelings about this one.
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Critical Mention
FEBRUARY 4, 2020
BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. BIGfish Communications.
Contently - Strategy
JULY 28, 2021
We recognize there’s a lot of companies that publish automotive and car shopping content, so we want to make sure we’re developing content that’s unique.” “Our partnership with Contently has been a huge benefit to us because we couldn’t do the volume that we’re doing without them.”
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