Cision

OCTOBER 24, 2015

Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

Strategy 52

Strategy Real Estate Case Study System 52

Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? Less real estate costs, potentially? I’d love to hear real, honest reasons about why more companies can’t do this. I mean, we’re talking about $300-400!

Employee 78

Employee Insurance Insurance Real Estate 78

Critical Mention

DECEMBER 10, 2018

As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. For example, if you are a PR firm that focuses on real estate, you can team up with a local interior design company and endorse each other or even throw a joint holiday party to benefit a charity.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

Beyond PR

AUGUST 17, 2016

This short, colorful button can be the difference between whether or not your audience engages further with your branded content and marketing landing pages. Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Figure out the end goal.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). If you believe in what you’re doing / selling then commit to a solid integrated marketing and sales strategy and GO FOR IT. Do you believe Marketing, PR, and SEO will merge into one? I think marketing is more integrated now.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. The level of precision marketing can be scary, to be honest.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

AUGUST 23, 2018

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking.

Examples 28

Examples Healthcare SEO Internal 28

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48