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Why and how to embrace multimedia storytelling

PR Daily

According to Muck Rack’s 2019 State of Journalism Report , adding an image was a top method to get the attention of many reporters. Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

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Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. Brand Journalism Content Marketing Marketing Social Media Writing & Editing Ragan sponsorshi

How Edmunds measures the quality of earned media

PR Daily

With access to millions of real transactions and other Edmunds data, Edmunds’ expert analysts developed insights into how consumer shopping behavior has been altered during COVID as well as other market trends in the automotive industry.

5 tactics for successful survey research in times of uncertainty

PR Daily

More often than not, the findings can be leveraged by the product, marketing and sales teams, as long as the topic was closely tied to your business’ communication objectives in the first place. Kelsey White is a market research manager at Method Communications.

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When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. With all things retro being cool right now, and the trend in nostalgia marketing , the timing was ripe for this sort of approach. Since the late 1990s, Ford’s market share has been on a steady decline.

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Facebook’s chief marketer steps down to focus on D&I. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept. CRISIS LEADERSHIP BOARD.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future. Data-driven PR drives marketing engagement.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Starting in 2013, brands started hiring journalists to work on their content programs.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

The Wall Street Journal reported: In a letter to workers Friday, MGM Resorts Chief Executive Bill Hornbuckle said the company is required by federal law to send layoff notices to furloughed workers who haven’t been recalled after six months. Image courtesy of TopRank Marketing.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

If you’re not posting valuable content, however, 36% of consumers say they’ll unfollow your brand. That also goes for posting insensitive content, such as messages that aren’t inclusive. CRISIS LEADERSHIP BOARD.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. Why: “So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more. Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more. CRISIS LEADERSHIP BOARD.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

The report is a great reminder of the growing importance of e-commerce, so consider how you can support digital-first messaging and content within your next campaign or product launch. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Full-time Amazon, Whole Foods Market and delivery service partner drivers will each receive $500, while their part-time counterparts will receive $250 each. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Target was Facebook’s 26th-largest advertiser last year, according to Pathmatics, a market intelligence firm. CRISIS LEADERSHIP BOARD.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

One of the ways you can combat these fears and increase employees’ trust and general wellbeing is put your leadership front and center to discuss the steps your organization is taking to protect your workforce. Many grocery and retail chains including Target, Whole Foods, Dollar General, Walmart, Fairway Markets, Stop & Shop and more have announced dedicated hours for senior citizens and other consumers who are more vulnerable to the COVID-19 outbreak.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. ARPR recently released its data report, “ Marketing in a Post-COVID World ,” which outlined the top six areas in which marketing pros will focus their future budgets: Image courtesy of ARPR. CRISIS LEADERSHIP BOARD.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

By digging into these analytics, you can see what content best resonates with your followers—and gain additional insights into what your community thinks. The Wall Street Journal reported : “In the year since the incident, we have invested significant additional resources into further strengthening our cyber defenses, and have made substantial progress in addressing the requirements of these orders,” said a Capital One spokeswoman in a statement. CRISIS LEADERSHIP BOARD.

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Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more. The departures by journalists of color for Bon Appétit’s “Test Kitchen” YouTube series highlights a couple of important PR and marketing truths. First, video content, when done well and coupled with excellent storytelling strategies, has the power to boost your bottom line.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Hello, communicators: Author, trainer and speaker Maura Nevel Thomas recently published a Forbes leadership piece focused on improving productivity which features four quadrants of attention management: My latest for Forbes Leadership channel, detailing my 4 Quadrants of AttentionManagement model & a case study showing the results of productivity training with me at a medical device manufacturer: Make This Easy Mental Shift to Improve Your Productivity: [link]

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. To help support you, we’re offering 40 new pieces of Premium content free in the Fitbit app.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. Why it matters: Google’s announcement follows Twitter’s decision to ban political ads, as pressure on social media and search platforms grows to limit fake news and misleading content. Facebook offers marketing partners ‘safety controls’.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months. By hitting the pause button on marketing campaigns, Airbnb estimates it will save $800 million. Why you should care: The decision is already grabbing positive press as journalists advise PR and marketing pros to follow suit.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night. CRISIS LEADERSHIP BOARD.

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

PR Daily

The video has nearly 677,000 views at time of publishing, showcasing the importance of spreading information through various content formats and channels. The Wall Street Journal reported : The cooperative said on Wednesday it was trying to find a buyer for the property before ever moving in.

How COVID-19 has brought back the public’s appetite for facts

PR Daily

in Journalism in 1999. However, when I left news for a career in public relations, the lines of journalism and entertainment were starting to blur. More media platforms were appearing on the scene and you couldn’t consume content fast enough. Hard news was becoming less popular and people began to gravitate towards editorialized programming, so they could read and watch content that aligned with their own personal values and beliefs.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. CRISIS LEADERSHIP BOARD. The Wall Street Journal reported : The successful stock-market debut of DraftKings Inc.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions. Consider ways you can also curate content that already exist, such as lists of classes or free tools for your employees, videos that your clients can share, and other helpful resources.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Some of the activities (such as the painting session) have loose ties to the brand, but the overall effort is designed to entertain and connect with people as they look for uplifting content. CRISIS LEADERSHIP BOARD.

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Justin Kramp, content systems director at VMLY&R, keeps morale high with video reviews, virtual meditation sessions and online happy hours: 2/3 – We host virtual happy hours a few times a week to help signify the end of the work day and give people a time dedicated to shifting gears from "office" to home. Tell us your storytelling and pitching efforts below and under the hashtag #DailyScoop , and check out tips for pitching around the pandemic here: [link].

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. USA Today reported : According to Jill Nelson, Dunkin’ vice president of marketing strategy, pumpkin is the most talked about flavor fans discuss on the company’s social media pages. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms. CRISIS LEADERSHIP BOARD.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The Wall Street Journal reported : Only one-quarter of the NYSE’s usual population of traders will be back when the floor resumes business after a two-month closure prompted by the coronavirus pandemic. CRISIS LEADERSHIP BOARD.