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Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future. Data-driven PR drives marketing engagement.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. Sponsored content is potent and unique.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Related reading: The best marketing strategies for nonprofit organizations.

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What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Why you should care: If your PR or marketing team lacks diversity, include the opinons of other employees in your workforce who have different backgrounds.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

Strunk and White: Parentheses and misused phrases

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Brand Journalism Content Marketing Media Relations PR Speechwriting Storytelling Writing & Editing

Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more. A new study from Edelman shows why “thought leadership” is a crucial tactic for your organization to build trust.

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LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Both acquisitions are part of business and marketing strategies meant to appeal to millennials and Generation Z consumers, especially as more people buy online and turn to smaller startup apps to conduct financial business.

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8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. So Cisco used its brand journalism newsroom to feature its technological contribution to the futuristic marketplace.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal. Related reading: 3 crisis lessons from USA Gymnastics’ leadership struggle.

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more. Kristin Graham, Amazon’s principal of culture and communications, says the way to capture attention is in “snackable” content.

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Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

China’s contracting economy has had global impacts on markets that supply Chinese consumers, notably Europe. According to the 2019 CMO Survey , marketers expect budgets to continue to increase for messaging and content development.

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Brand journalism continues to rise with communicators looking to break through the noise of a crowded digital media landscape. That means PR pros, employee communications pros, corporate communicators and more must become skilled storytellers.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Good morning PR pros: The unemployment rate has dropped to its lowest mark in 50 years, so why isn’t the market looking better? FREE DOWNLOAD: How to create content that converts leads into sales ].

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop.

Is earned media on the way out?

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Many PR pros have noticed the blurring of the lines between editorial content and advertising. Native advertising, designed to mimic editorial content in appearance and tone, has become widespread. In addition, many publications accept contributed articles that subtly promote the contributor’s organization, further blurring the lines between journalism and advertising.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

IPR creates buzz with ‘In a Car’ video series

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. I don’t want to be the focus of the show, and we’ve cut out a lot of my content, as I probably like to joke around too much.

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WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Will a leadership change make a big difference? Related Reading: How brand journalism boosts U.

Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more. Good morning, PR pros: Coca-Cola is reprising the chief marketing officer, a role the company hasn’t had since 2017.

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

PR Daily

Why it matters: Transforming your business model, which often means cutting jobs and changing leadership, is a difficult process, but it’s sometimes necessary to stay afloat. What belongs in your social media content calendar?

Build your business and your pin collection in Disneyland

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

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5 ways in-house video can boost your PR efforts

PR Daily

Here are some tips on how to make your own video content. In just the past few years, multiple major brands like Marriott and United Airlines have folded their video-based marketing and PR work in-house. These kinds of benefits aren’t easily achieved when you outsource content.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Content Marketing

PR pros predict which industry trends will matter most in 2019

PR Daily

The political environment, economic uncertainty, leadership crises and bold advocacy dominated headlines. Nearly all the industry professionals we chatted with for this post predicted that content will become increasingly important in the new year.

Ralph Lauren in cultural appropriation flap, New Jersey’s schmear campaign on Twitter, and Powerade’s new look

PR Daily

The Wall Street Journal recently ranked the best and worst airlines for 2019, naming Delta Airlines No. The Journal reported : Despite the weather and congestion, Delta improved its on-time arrival rate to 83.4%, up from 82.9% Image via The Wall Street Journal.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.

Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay

PR Daily

The PR and marketing takeaway comes from Starbucks’ statement to CNN Business : “We are always looking at what we offer our customers in our stores and making adjustments to our portfolio based on changing customer behavior.”.

What the demise of Mic can teach us about content and metrics

PR Daily

The company’s fall had many hallmarks of the media bubbles faced by online content producers of the last decade. However, the biggest lesson the company might teach content creators involves the nature of the content itself. Make sure your content is valuable.

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Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

RELATED: Share the content that captivated audiences ]. Instead of a traditional press release, Google published a blog post by Reeve Foundation ambassador Garrison Redd and a video: Impress your boss: Outstanding storytelling efforts focus on relatable struggles and successes.

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