Content Marketing Interviews White Paper Writing 
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.
Cision
APRIL 28, 2015
Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.
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Critical Mention
MARCH 13, 2019
I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. SCHEDULE A DEMO.
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.
Sword and the Script
JUNE 9, 2015
“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. White papers – a great way to demonstrate thought capital in long form to a particular audience. Blogs – an executive’s own, plus a commenting strategy for others. It also gives back.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Bylined content. See our previous post for more on making the most of solid analyst relations.
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