ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great.

B2B 174

B2B Company Marketing SEO 174

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

APRIL 11, 2016

com/responsive-web-design-best-practices/. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

com/responsive-web-design-best-practices/. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Through leadership and content. Jack of all trades. Expanded expectations.

Communications 122

Communications Crisis Internal International 122

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. You can also utilize writing assistant tools like Grammarly to perfect your copy for the web. Google Support Search .

SEO 80

SEO Strategy Engineering Mobile 80

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Fill the frame. Experiment with the aspect ratio.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Fill the frame. Experiment with the aspect ratio. About Jim Dougherty.

Instagram 69

Instagram How To Mobile Community 69

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Use bold and italicized text emphasize points within your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 192

Writing Communications Marketing B2B 192

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc.

Web 182

Web Guidelines Infographics Brand 182

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Trustworthy content from an authoritative source.

Google 113

Google Guidelines Web B2C 113

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Email subscribers are essential for content marketing success . PR measurement.

B2B 116

B2B Marketing Survey Software 116

Inbound PR

AUGUST 15, 2019

Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword. Continuing the SEO series, this is a guest post by SEO consultant Paul Teitleman. 9 Tips to Improve Your Blog's SEO Structure.

SEO 48

SEO Guidelines Web Content Marketing 48

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Buzzstream

MAY 1, 2019

A few very specific guidelines can help you accomplish that feat: Grab attention quickly, as this video by Oreo showcases. The speed and content (a drawing that integrates the iconic cookie into a scene of hot air balloons) is difficult to look away from. 4) Enhance the Value of Your Static Content.

SEO 74

SEO Video Strategy YouTube 74

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. Don’t rely on syndication networks to save your bad content.

Engineering 40

Engineering Google SEO Guidelines 40

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. You can also search the web for free images – some photographers and artists make their work free to use. This concept applies in design as well. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Generative AI for Visuals.

Creativity 82

Creativity Enterprise Tools Training 82