Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g.

Company 84

Company Brand Branding How To 84

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

Training 72

Training How To Course Software 72

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. If I’m not sleeping or exercising, it’s glued to my hand. These are all critical skills for a successful PR professional. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Let’s continue with the exercise analogy: Will you get in shape going to the gym once per month? It’s the consistency that matters. Probably not. Give our services a try.

Blogging 106

Blogging Survey B2B Analysis 106

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. 4) What is your assessment of this trend toward content marketing ? “In Such things become fads, with marketers looking for the next buzzword.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. Identify the Right Kind of Content for Your Target Audience. Conclusion.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. This works for press releases too and if you do not see referral traffic from your press releases in your web analytics – it’s time to switch services or reevaluate the quality of your releases.

Measurement 118

Measurement Analytics Tools SEO 118

Cision

APRIL 13, 2015

What I want to do in this post is distill what Google recommends for image optimization into six useful tips that anyone can use to make their images more web-friendly. Drive content marketing results by going beyond posts and images. Get our free white paper for outside-the-box content ideas now!

Wikipedia 120

Wikipedia Google Mobile Tools 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. Except for when I exercise, I stopped watching TV. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. Plus built-in exercise.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Frederik Vincx

DECEMBER 11, 2015

This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest.

How To 60

How To Software System Employee 60