Agency Content Marketing Exercises Web 
Polaris
JANUARY 2, 2015
It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.
Sword and the Script
JULY 20, 2021
Your audience should always be at the center of all of your marketing strategies and tactics. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Optimize your web pages to ensure that your audience can easily find you.
Cision
APRIL 12, 2016
Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience.
PR 20/20
JULY 6, 2020
From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Agency Practicum.
Sword and the Script
NOVEMBER 28, 2017
That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Talk to Us !
Sword and the Script
AUGUST 14, 2018
For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.
Sword and the Script
SEPTEMBER 2, 2014
Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. Axcient was born.
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