Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More internal comms. More internal comms.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 98

Survey Journalism Study Pitching 98

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

JUNE 5, 2024

I actually wrote a whole post about tying search volume to a digital PR survey-type campaign. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Let’s look at how Hubspot does this with their Marketing Statistics post. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 151

Employee Print Writing Survey 151

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. This highlights the importance of tailoring your content to specific target audiences to maximize its effectiveness. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. You can find the survey answers from 483 communicators here: PR measurement.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

MAY 14, 2024

Perform surveys, polls, interviews, and other activities to gather opinions. How Accessibility Helps You Grow According to a study by Capterra, 66% of marketers admit they include accessibility features in their digital marketing content accounting for visual impairments in the first place.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Professor Moorman also champions The CMO Survey. 2) Marketing analytics enable better efficiency. “In

Marketing 108

Marketing Content Marketing Advertising Advertising 108

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? What’s the biggest obstacle in making agencies and marketing departments welcoming to minority talent?

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. If the content of your webinar is truly exceptional, an invitation to a very narrow list of trade media, bloggers or influencers may be warranted.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

PR 20/20

JUNE 25, 2019

The future of marketing is more intelligent and more human. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Internal communications and events. Storytelling with the Cognitive Content Hub™. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 124

B2B Marketing Survey Software 124

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. So it’s never been easier to search and find health content online.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. So it’s never been easier to search and find health content online.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111