Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 21, 2016

Next, search for hashtags that relate to your industry, and follow people using them there. You can also follow journalists or bloggers whose content you like to read. You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. If so, follow them back.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry. The premier gathering of digital marketers on planet Earth!”. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

He did a great job repairing my iPhone and as a result, I left him a nice review on Google which I hope will help other customers with broken phones to find him (the photo above is from his shop). Lead Sources Vary by Business and Industry. Report: Ignore Customers on Social at Your Own Peril. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

NOVEMBER 30, 2022

Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. What makes our company unique in the market? Customer service?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Landis PR

MARCH 14, 2022

If you are hoping to drive awareness, research your competitors or target audience and listen to the conversations currently circulating within your industry. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Brand Branding 52

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Track, monitoring and identify industry trends. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. It measures and indicates activity, not influence. It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service. Recruitment.

Reputation 62

Reputation Company Engineering Banking 62

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90