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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams.

Writing 72
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print. Crisis management.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

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How a Well Structured Press Release Will Boost Your Business Growth

PR Fuel

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. You can also use press releases to create an omnichannel marketing strategy. Print publications and blogs. Industry-specific publications.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 95
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Why it’s Important to Monitor Trending Topics

Critical Mention

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. . SCHEDULE A DEMO.

Trends 61
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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120