ImPRessions - Crenshaw Communications

MAY 7, 2020

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Tonya covers retail and e-commerce for MarketWatch.

Retail 245

Retail Twitter Real Estate Trends 245

Agility PR Solutions

JANUARY 23, 2022

Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.

Retail 147

Retail Consumer Brand Branding 147

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

Agility PR Solutions

NOVEMBER 22, 2022

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 85

Retail Consumer Brand Branding 85

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. By leveraging retail media, brands aim to make their advertising campaigns more efficient and cost-effective.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

MARCH 27, 2024

Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm Blue Yonder, which polled U.S.-based

Consumer 106

Consumer Retail Brand Branding 106

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES boosts brick-and-mortar retail. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

JUNE 8, 2023

More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. When it comes to brand loyalty, Gen Z is by far the toughest generation to win over.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

JANUARY 19, 2022

Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. The post Consumers want it all: Retail industry reshapes to meet shopping and sustainability preferences appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Consumer Industry 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

Agility PR Solutions

DECEMBER 19, 2023

Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces.

Retail 106

Retail Brand Branding Financial 106

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Travel is up, and so is dining out.

Consumer 166

Consumer Brand Branding Marketing 166

Agility PR Solutions

NOVEMBER 19, 2023

There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must be prepared to meet their unique needs, affirms new research from expert services (..)

Retail 96

Retail Meeting Consumer Brand 96

Agility PR Solutions

SEPTEMBER 2, 2020

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal. Conducted before and during the pandemic shutdowns, the report […].

Retail 85

Retail Consumer Analytics Report 85

Agility PR Solutions

DECEMBER 13, 2020

With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. Senior retail […]. appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Study Meeting 78

Agility PR Solutions

FEBRUARY 17, 2020

consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet. The post Consumers are concerned about Amazon’s retail impact and footprint appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Industry Trends 78

Agility PR Solutions

SEPTEMBER 14, 2021

We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy.

Retail 78

Retail Consumer Infographics Crisis 78

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 96

Consumer Retail Brand Branding 96

Agility PR Solutions

NOVEMBER 14, 2019

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Retail 94

Retail Consumer Study Brand 94

Agility PR Solutions

DECEMBER 16, 2021

With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind.

Retail 148

Retail Consumer Marketing Trends 148

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Agility PR Solutions

OCTOBER 26, 2023

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 113

Consumer Retail Software Brand 113

Agility PR Solutions

NOVEMBER 16, 2023

Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated.

Consumer 96

Consumer Retail Brand Branding 96

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 91

Survey Consumer Retail Meeting 91

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein.

Trends 78

Trends Consumer Retail System 78

Agility PR Solutions

APRIL 1, 2021

the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with support from its knowledge partner McKinsey & Company, offers in-depth insights […].

Retail 78

Retail Industry Meeting Consumer 78

Agility PR Solutions

AUGUST 21, 2023

When metaverse technology came within reach of brands and retailers early last year, consumers couldn’t wait to experience it in their shopping journeys, urging retailers to get on board with the tech ASAP. Just a few months later, the metaverse spark went out—or appeared to.

Retail 78

Retail Brand Branding Technology 78

Agility PR Solutions

OCTOBER 20, 2022

Nearly two-thirds of consumers polled in a new survey are less confident in the economy than a year ago, and 76 percent of them are spending less money. The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of attracting more discretionary dollars in an era of high inflation. […].

Retail 78

Retail Marketing Survey Consumer 78

Agility PR Solutions

AUGUST 3, 2020

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78

Retail Apparel Consumer Trends 78

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Major retailers’ e-commerce platforms are booming.

Trends 156

Trends Healthcare Government Leadership 156