Consumer Privacy Retail Trends 
ImPRessions - Crenshaw Communications
JANUARY 13, 2020
Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Are they really worth the data privacy trade-off?
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.
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ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.
Stephen Waddington
OCTOBER 14, 2020
A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. Consumers are turning to voice-activated devices to do their research before making a purchase, according to Vixen Labs.
Agility PR Solutions
OCTOBER 23, 2019
consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].
Stephen Waddington
JUNE 2, 2018
Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.
ImPRessions - Crenshaw Communications
NOVEMBER 3, 2022
Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Call out specific points that stood out or share your take on the trend. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Time to fix that. Personalize the subject line.
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