MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. Representation of Brand Message. “On

Report 40

Report Media Television Radio 40

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. White papers. Think about that for a minute. Blog posts. E-newsletters. That’s my two cents.

Consumer 104

Consumer Print Reddit Video 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency Internal International Pitching 192

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Learn how to respond with our white paper! Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120