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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Reality TV Sparked New Opportunities.

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Meet the Media – Dan Rosenheim

Landis PR

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. So stories tend to be tight, with an emphasis on video. We’ve got video of some sharks attacking a whale outside the Golden Gate!”

Meeting 98
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239
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Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

Because these kids communicate and consume media much differently than the generations before them. Gen Z watches a LOT of video–most of it on YouTube. For Gen Z, video IS YouTube. For previous generations (even Millennials), video has meant a combo of network TV/cable + YouTube + streaming. What am I talking about?