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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. The power of representation in marketing cannot be overstated.

Brand 89
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ICON 2023 Q&A: ESPN’s Amanda Brooks on Finding the Human Element in Stories

PRSay

Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. And to me, it was ethics. When I first started at ESPN, I thought I knew sports television because I had worked with television networks as a PR person for years. It’s now been over 15 years.

Sports 77
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.

Brand 82
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

Ethics 89
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

That’s why there are crowds of royal watchers and television shows like Basketball Wives. The scrutiny of consumers should be different for any financial services marketing than for other products.” Individuals are very interested in the lives of famous people and those who know them. Regardless of the product/provider.”

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Embracing Tech PR: The Beginning of My Story

The Hoffman Agency

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Furthermore, communicating on your client’s ethical and political standings is so important now. Choose your channel – If you’re targeting consumers, understand your audience demographic and choose your channel carefully.