NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

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Crisis Reddit Reputation Tools 158

Agility PR Solutions

APRIL 21, 2020

With light possibly now at the end of the COVID tunnel, brands need to be aware of how their actions during the crisis will position them in the rebuilding phase to come. New research from engagement technology firm Social Media Link reveals that nearly 6 in 10 consumers (58 percent) say the COVID-19 situation has […].

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Crisis Consumer Brand Branding 86

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms. We might assume that spreaders of false news are more active than others on social media. So far, Facebook has struggled in its response to the crisis.

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Social Media Viral Media Study 220

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

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Social Media Media Journalism Study 226

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications.

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Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

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Crisis Management Crisis Case Study Crisis Communications 62

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Makes sense, right? Very honest.

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5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. That doesn’t mean pandering.

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Crisis Digital PR Retail Reputation 113

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

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Social Media Trends Media Policies 103

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

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Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. During the crisis, go back to your plan.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. The same rules apply for sarcasm and snark in my view.

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Construction Crisis Reputation Social Media 385

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

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Instagram Social Media Trends Media 62

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

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Social Media Media Television Ethics 86

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. How to determine what social channels to use for crisis communication. Case Studies Crisis Communication' Kudos to BBC!

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Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

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Crisis Airlines Crisis Communications Social Media 84

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

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Social Media Media Customer Service Radio 105

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Reputation Social Media Reddit Media 88

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

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ImPRessions - Crenshaw Communications

MARCH 27, 2024

The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being. That’s a potential crisis, or at least it signals a period of serious uncertainty about the future. Social chatter and tabloid culture will always fill a vacuum.

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Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. The Social CEO. Could a “social CEO” (or executive) be advantageous to your organization?

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Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

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5W PR

JANUARY 6, 2020

Any casual observer can say there’s a building trust issue with the media at large. Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. Recently, the head of one powerful media brand described this issue as “a crisis of trust.” Others would laugh.

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Crisis Consumer Social Media Technology 78

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

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Reputation Journalism Financial Corporate 78

Melissa Agnes

AUGUST 6, 2014

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.

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Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Capitalize on Earned Media. Capitalize on Earned Media. Evaluate Current Sales Pipeline.

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Crisis Employee Financial Consumer 97

Buchanan PR

JULY 13, 2022

The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms and best practices seem to change almost daily. By: Meg Yocum & Mikayla Ickes.

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Social Media Media Conference Consumer 52

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.

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Crisis Communications Crisis Communications How To 52

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

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Social Media Trends Crisis Management Tools 96

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. Not to mention a crisis minefield for PR and comms teams to manage. The consequences of which have been reputationally and financially damaging.

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Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. Not to mention a crisis minefield for PR and comms teams to manage. The consequences of which have been reputationally and financially damaging.

Analysis 195

Analysis Media Financial Reputation 195

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)?

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Crisis Communications Crisis Data Communications 180

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. This led to mass outrage toward the company.

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Crisis Communications Facebook Crisis Communications 95

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Airlines Crisis Communications Case Study 84