Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. Here’s a quick guide to sharing traditional video posts on the channels: On Facebook a video can be uploaded to a page that is up to 240 minutes long. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Is Facebook still a good place to invest in social media marketing? Are the social media waters still safe for marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. By staying switched on to what is going on and affecting your consumers, only then can you ensure the content you showcase to them will resonate and generate a positive response.

Video 62

Video Social Media Instagram Media 62

5W PR

APRIL 4, 2023

With so many options available to consumers, it’s crucial for brands to differentiate themselves from their competitors and grab the attention of potential customers. Using Creative Labeling In addition to eye-catching packaging, companies can make their products stand out on grocery shelves by using creative labeling.

Creativity 88

Creativity Social Media Examples Brand 88

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.”

Fashion 180

Fashion Instagram Measurement YouTube 180

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. You just have to be a little creative. Jason DeRusha.

Instagram 122

Instagram Brand Branding Local 122

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. 65+ year olds are Facebook’s fastest growing audience segment. The average social media user spends 2.5

Small Business 71

Small Business Advertising Advertising Social Media 71

Buchanan PR

AUGUST 28, 2023

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Jonathan W.

Social Media 82

Social Media Trends Viral Media 82

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

MAY 6, 2021

Following in the footsteps of Facebook and LinkedIn, Twitter is now considering introducing emoji-style reactions and up and down votes! This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. Facebook begins developing speech recognition software.

Social Media 62

Social Media Trends Marketing Media 62

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We remember that we all wake up as consumers.

Marketing 79

Marketing Creativity Advertising Advertising 79

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In this example, Facebook spoke to businesses by helping them talk to their customers.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. For more, see LINE｜always at your side YouTube : 72 million users X : 45 million users Instagram : 33 million users Facebook : 26 million users TikTok : 9.5

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

FEBRUARY 19, 2020

As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv I added this post script for the people on Facebook and Twitter that didn’t.

Pitching 102

Pitching Instagram Agency YouTube 102

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? It’s time to get creative. For those with a good public image, it’s because they keep it real.

Sports 122

Sports Creativity Instagram Local 122

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. On Twitter, that’s even worse.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . The article, which brought in over 11k engagements mostly from Facebook interactions, noted that the item is not on the shelves for long by design. . View this post on Instagram A post shared by Disneyland (@disneyland).

Trends 78

Trends Instagram Viral Brand 78

Cision

SEPTEMBER 20, 2017

While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites. A great example of short-form content is this Instagram post by The Guardian, U.S. Bill Barnwell (@billbarnwell) July 30, 2017. The Intercept (@theintercept) August 5, 2017.

Social Media 226

Social Media Media Journalism Study 226