PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Don’t let it come to that! Map Out Your Ideas.

Small Business 64

Small Business How To Writing Conference 64

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

JUNE 8, 2021

The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. We now see more than 167,000 hours of webinar content being watched every day,” the report says. Attendance has improved. Attendance seems to be matching the growth in the volume of webinars. webinars last year.

Survey 92

Survey B2B Report Video 92

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. Old and new tasks. Semi-controlled chaos.

Communications 120

Communications Crisis Internal International 120

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

B2B buyers require an omnichannel marketing approach. B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing.

B2B 99

B2B Trade Shows Survey Study 99

PR 20/20

OCTOBER 5, 2017

Should you continue traditional marketing efforts to face inevitable irrelevancy? Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? The goal of inbound marketing is to give your consumer the right content at the right place at the right time.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167