Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. More of a consumer audience? Do not let creating content become a chore.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. Dynamic content and regulations. Giving voice.

Communications 120

Communications Crisis Internal International 120

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also help you communicate your company values.

Writing 76

Writing How To Media Guidelines 76

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71