Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot.

Instagram 94

Instagram Mobile Social Media Construction 94

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Open your door for constructive feedback and content ideas (hey, less work for you!), and invite that breath of fresh air into your content marketing strategy.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Most businesses construct sales funnels with social at the top, and still many have unreasonable expectations for social’s utility and (especially) its measurement ( for more on rectifying that read here ).

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Learn to recognize when it’s best to ignore their comments so you can focus time and energy on more constructive communication. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

APRIL 13, 2015

Will a blog post go viral? There is no default hour of day report, so we’ll need to construct one under the Customization menu: Create a new report that looks at Sessions by Hour: In the report that’s created, you’ll want to find how much traffic your site has gotten by hour, by percentage. Open up Google Analytics.

Analytics 60

Analytics Google How To System 60

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Open your door for constructive feedback and content ideas (hey, less work for you!), and invite that breath of fresh air into your content marketing strategy.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? You’ll understand how deeply the firm is entrenched in crisis communications, even if you don’t need one right now – or don’t have time to construct one. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

NOVEMBER 9, 2021

Irrespective of how you construct your social media marketing plan, it’s critical to employ a balanced mix of paid campaigns and organic social media. 1. Determine your most popular content: If you have a piece of content that performs well or has the potential to become viral, it may be the perfect candidate for an advertisement.

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” (Source: Good Morning America ). Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

OCTOBER 25, 2022

For us marketers, it's where organized, type-A, strategy lovers relax as our best social posts go viral and our sales teams are overwhelmed with qualified leads. If you're ready to roll up your sleeves and get to work, we've developed a 15-step guide to constructing a performance-driven marketing plan. So, how do we get there?

Marketing 52

Marketing Construction Viral Strategy 52

Buzzstream

FEBRUARY 3, 2021

However, if they’re an interior design company, a banking app, a property brand, a construction company etc. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. they could have plenty of valuable advice to share.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Anytime a campaign can elicit an emotional response to a campaign, it has the potential to go viral, and this one saw a significant response. The construction industry comes to mind.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P.

Viral 52

Viral eBook Journalism Resources 52

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. What they need is a viral social campaign that “cuts through” and gets people sharing.

Print 60

Print Viral Film Construction 60

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78