Flack's Revenge
FEBRUARY 3, 2021
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.
ReimaginePR
JUNE 13, 2016
You may not be a storyteller and my guess is that you’re probably not much of a marketer either. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right.
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The Hoffman Agency
AUGUST 19, 2021
It was her world and she excelled in it, whatever I did would lack in comparison. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me.
Flatiron Communications
JULY 5, 2022
As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. But, alas, I won’t go there for fear of turning this post into a TL;DR. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.
MaccaPR
NOVEMBER 19, 2014
The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? Source: Verizon ).
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .
Deirdre Breakenridge
SEPTEMBER 3, 2014
SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. so you can see how your actions result in a variety of interactions.
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