Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 103

Software Reddit Marketing Survey 103

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. They don’t sell technology or theme park rides. My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience.

Storytelling 66

Storytelling Publicity Comparison Local 66