Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 106

Software Reddit Marketing Survey 106

ImPRessions - Crenshaw Communications

APRIL 21, 2017

All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52