Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Measuring and Improving Engagement Many organizations struggle with effectively measuring employee engagement and understanding the impact of their internal communications efforts.

Internal 96

Internal International Communications Employee 96

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. Media reach. Brand impact. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. I always had the following questions: Does this software give me what I’m looking for?

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. That’s the basis for this PR Tech Briefing – a complementary series to the monthly summaries and the occasional hands-on product reviews I publish. Truescope product overview.

Tools 158

Tools Media Software Analysis 158

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. 1) Overview of Agility PR Solutions. Agility PR Solutions is a subsidiary of Innodata Inc. MediaMiser was based in Canada and provided media monitoring tools. 2) Setting up media monitoring searches .

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. We use social media listening tools, review market research, and create SEO-enhanced content.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Is PR satisfied with their ability to measure effects? On donations? And on and on.

Measurement 117

Measurement Communications Survey Web 117

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Still, there are several ways to quantitatively measure the ROI of PR.

Measurement 97

Measurement Comparison Advertising Advertising 97

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. For example, within the business, we have a media unit staffed with former national news journalists. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. Measuring public opinion. Social media evaluation.

Strategy 93

Strategy Publicity Comparison Social Media 93

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Shift Communications

DECEMBER 23, 2014

Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? The role of PR is to build audience. Here’s how. Of course not.

Comparison 94

Comparison Measurement Blogging Engineering 94

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. In the US, PR workers now outnumber journalists by about five to one. This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility.

Corporate 68

Corporate Brand Branding Guidelines 68

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

NewsWhip

NOVEMBER 13, 2020

As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on the Martin Agency’s primary mission: Impact Culture to Impact Sales. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? .

Agency 78

Agency Creativity Instagram Trends 78

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. PR standards define what needs to be measured. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles. “A 10) Business leaders that understand PR value it more.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. What is the value of NLP to PR (and marketing)?

Analysis 78

Analysis Marketing Engineering Data 78

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111